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The RCA Victrola Portable Elvis Presley Phonographs (1956)


By Ger Rijff

101 nieuw!In November of 1956 RCA Victor felt the time was right for every Elvis fan to have their own Elvis Presley record player!
And not just one, but two different models were on offer!

The Automatic 45 Victrola was priced at $44.95, while the 4-Speed Victrola sold for $32.95.






foleys billboardFull-page ads for the Victrola’s. One from the Foley’s department store in Houston, TX. The other from Billboard magazine.


08 07Both phonographs came with cool Elvis bonus records:
The SPD-22 double and SPD-23 triple in gatefold sleeves sporting the famous 1st album photo cover.


For radio promotion RCA had asked Elvis to record two spoken messages for his fans, telling them how wonderful these new Victrola record players were. Snippets of his hits can be heard in between the talking. This promo was a one sided pressing playing at 33 1/3 speed.
It’s possibly the rarest of all RCA promo releases.

Click the Play-button to hear Elvis advertise the Victrola Phonographs:


new.4 all black 45The phonographs were available in different colors. To the right we see the all-black version of the 45.
Below different color variations of both machines.


4-speed in carrying postion dark & light grey in carrying position 45 brown & ivory 45

bb NaamloosElvis himselvis can be seen on quite a few photographs listening to the 4-Speed
model. He even took one with him to Germany, in ’58.
Had he wanted to, he could have even made use of the 1956 Elvis Presley Record Case to store his favourite 45′s as well.

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Elvis Portable Victrola From BRITAIN!
We’d never heard of its existence before, let alone seen one! But the photo proves there was an Elvis Presley RCA Victor ‘Victrola’ portable record player, with his name engraved on the lid made for the teenager-market in Great Britain, back in the 1950s! Just how rare is that?!
No other information available at current.

bij.victrola.3 engelse victrola

bij.victrola bij.victrola.2


15 Comments Post a comment
  1. Jim #

    He probably helped sell a lot of record players. SPD22/23 i would love to have them. The 331/3 record I have never heard of. Great post. Thanks.

    April 5, 2013
  2. Kool! Love to read comments such as yours! This place is growing fast, proving our point, the Elvis fan world is ready for a new fresh approach of things! Leave it to us for many more interesting topics to come…Yes, many!
    The only setback is we would need more hours in the day, to write, compile, and
    put our stuff online. But we also still need time to ‘relax’ a little inbetween our Elvis
    related work. It’s a hobby after all.

    April 7, 2013
  3. Woah this weblog is wonderful i really like reading your articles. Stay up the good work! You know, lots of individuals are searching round for this information, you could aid them greatly.

    April 7, 2013
  4. Dave Christmas #

    Alway thought your work was fantastic but totally love this site , thanks for all your hard work ,

    April 9, 2013
  5. Charley #

    Hot damn! Never saw the RCA Radio Victrola Division Spots disc before. This kind of interesting stuff make me smile and make me come back to this digital Elvis 50′s shrine.


    May 2, 2013
  6. Alan White #

    I always wanted one (Victrola)

    May 29, 2013
  7. Paul Pearce #

    Gee, very beautiful, indeed. I think Mr. Giles had this record player and the triple EP for sale…man, love to have it, but it’s not cheap!

    June 3, 2013


    June 3, 2013
  9. Alexander Nijeboer #

    I spend years buying the SPD-23 set. I started out with the 3 discs (one damaged), then found myself an original SPD-23 foldout cover without any discs and finally succeeded to replace the damaged disc with a very fine upgrade!

    Anyone over here actually owns the Automatic Victorola 45?

    If so, I would sure like to read your story because it is a great collectible! Thanks Ger for this great thread again!

    June 3, 2013
  10. In days long gone by, I did have both the Elvis Victrolas and the SPD-22 and 23.
    Sold them all around 2001, while going thru bad times, and needing the money
    badly to survive. To save my life, I can’t remember to whom I sold the record
    players… My head was running over with stress at the time. Anyway, they look
    better on photographs than in real life. Maybe not so when you’re lucky to
    find them in excellent condition? Mine were a bit tired looking after a long
    life in the basement of the previous owner… Paid $ 800 for the two.
    That was back in the early 90s… Neither can I remember where SPD-22 and 23
    ended up? Probably to Mr. Giles. My saviour in troubled times.

    June 3, 2013
  11. Alexander Nijeboer #

    Don’t bother Ger, getting the real deal is most of the time more exciting than having the real deal. I am perfectly happy with your pictures. Hope you got a good price for them in 2001 though.

    June 4, 2013
  12. Great to hear Elvis talk about these rare reccord players.
    Never heard it.

    July 13, 2013
  13. What a beautiful post, very interesting and hard to be seen items … elsewhere …

    This place is very unique!!!


    July 21, 2013
  14. Terri #

    I have a Elvis portable victrola, good condition works how much is it worth?

    November 13, 2013
  15. Marie Sheraden #

    I own one of the 4 speed Victrola with Elvis signature in gold letters, and I have no idea of the value. I believe it was manufactured in 1959 according to the letter I received from RCA Victor.
    Any idea just how much these are selling for (as mine is in fair condition)?

    October 5, 2014

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