The RCA Victrola Portable Elvis Presley Phonographs (1956)
By Ger Rijff
In November of 1956 RCA Victor felt the time was right for every Elvis fan to have their own Elvis Presley record player!
And not just one, but two different models were on offer!
The AUTOMATIC 45 VICTROLA was priced at $44.95, while the 4-SPEED VICTROLA sold for $32.95.
(Billboard, November 3, 1956)
The 4-Speed Victrola
The Automatic 45 Victrola
Both phonographs came with cool Elvis bonus records in gatefold sleeves:
The SPD-22 double disc set (2 x 4 songs) was added to the 4-Speed.
And the Automatic 45 came with a triple bonus set (3 x 4 songs), the SPD-23.
RCA RADIO VICTROLA DIVISION SPOTS
For radio promotion RCA had asked Elvis to record two spoken messages for his fans, telling them how wonderful these new Victrola record players were. Snippets of his hits can be heard in between the talking. This promo was a one sided pressing playing at 33 1/3 speed.
It’s possibly the rarest of all RCA promo releases.
Click the PLAY button to hear Elvis
advertise the Victrola Phonographs:
ELVIS PORTABLE VICTROLA FROM BRITAIN!
We’d never heard of its existence before, let alone seen one! But the photo proves there was an Elvis Presley RCA Victor ‘Victrola’ portable record player, with his name engraved on the lid made for the teenager-market in Great Britain, back in the 1950s! Just how rare is that?!
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