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RCA Victor Record Store Banners


By Bob Pakes

1966When it came to selling the Presley-product in the 1960′s, everything was always full circle: the single promoted the album, the album promoted the movie, and in turn the movie promoted the album.
The Colonel and RCA, as well as the movie company executives, came up with clever tactics to make as much money of as little investment as possible.
Starting in 1961, most of the covers for Elvis’ singles would contain a short advert for an LP, or a calender, or whatever else his latest single could be linked to. And if a single wasn’t directly linked to a new movie, these singles would be released “By popular demand!” and “By special request!”, and of course also by a combination of the two: “By popular request!” . RCA in the 60′s would even release old Elvis recordings and present them as “Summer vacation special!” in order to fill the gap between regular releases. And of course, over the years they squuezed out a bunch of Christmas and gospel singles that really made no sense at that time, but once again by so-called request from the public (most of which are now rare because of their extreme poor sales …).
When it came to sellng the albums, the public was also presented with some brilliant marketing moves from the powers that be. For instance, to make up for the shortage of titles on certain soundtrack-LP’s, these albums would include “Bonus songs!”, as if the audience was treated to an extra song free of charge. Yeah right!
Well, we all know about the Colonel’s nasty habits, and we love him for it. On the movie sets we can see him walking around in ridiculous raincoats advertising that certain movie, and to the right we see him in 1966 showing an in-store poster/banner for his milk cow’s latest escape. And to bring this little intro full circle too, that’s what this article is all about:
And there are some nice HMV promotional posters too!





1956 Love Me Tender



1957-10 HMV

(From the UK)


1957 Germany (Oktober)




1958 01 HMV

(From the UK)

1958 01



1959 UK upgrade

(From the UK)



1960 1
1960 streamer




1961 0

1961 1 1961 2

1961 3


1962 streamer 2
1962 streamer 2


1963 2

Below we see Elvis and Priscilla (in November of 1963, on the Kissin’ Cousins lot) in front of a wall that has all sorts of promotional stuff from It Happened At The World’s Fair and Kissin’ Cousins, including the banner pictured above.
It’s even more interesting to see where The Colonel’s eyes are. For once they are not on the money …

1963 3 1963 4
1963 1 streamer
1963 2


1964 streamer 1
1964 2
1964 3


1965 1
1965 streamer
1965 3 upgrade


1966 0

1966 1 1966 2 streamer



1967 1 1967 2 1967 3





1969 upgrade




11 Comments Post a comment
  1. Sheila #

    Awesome! I love it all! They are so cool. Never seen some of them before. Wow!

    July 1, 2013
  2. r&b #

    Beautiful man, just beautiful. My favorite topic so far here on this site!
    They are among my favorite Elvis collectibles and so damn hard to find! Nice to see them here.

    July 2, 2013
  3. Jim #

    Excellent. It‘s good seeing all these together. Great work guys.

    July 6, 2013
  4. Alexander Nijeboer #

    Awesome thread, once again. I really love that 60s design and marketing, although I really hate to see how The Colonel managed Elvis career as a carneval. It still makes me sick.
    The picture of The Colonel being impressed by Prissy’s boobs is priceless though …

    July 18, 2013
  5. Pieter #

    Make me wish I was born 20 years earlier!….

    July 18, 2013
  6. Awesome! LOVE IT!

    August 21, 2013
  7. Gerrit De Jong #

    Pretty cool ones, nice.

    January 8, 2014
  8. The HMV posters are brilliant. Alan White posted these on his HMV facebook page a while ago. Framed, these are jewels on the wall! Seeing them here on Echoes, in much larger size than previously on facebook, show their power in presenting HMV releases to the record buying public in the UK back in the 50s…Hot stuff!

    January 10, 2014
  9. Conny #


    Just checked out your site which I found very nice.
    I spotted something about the U.K. memorabilia. You say the posters from Blue Hawaii are from 1961 and it says on vinyl and 8 track tape. But 8 track tape was as far as I know not on the market until 1963 in U.S.A and most shure not in Europe at the time, so they must be from later than 61. Please correct me if I’m wrong …

    April 18, 2014
  10. Ever since I was a sweet youg teenager in the early 60s, I prefered buying Elvis in
    print, instead of records. Every saturday morning, with fresh pocket money , I could
    be found browsing in old magazines ( all kinds) in a 2nd hand bookshop, not far from
    where we lived… Later on, in the early 70s, when I had more money to spend, I visited
    record fairs and Elvis conventions, over here, and abroad. Picked up lots of original
    RCA in shop promo posters and tons of 50s Elvis photos…
    Never ever came across the Love Me Tender poster, seen above…Amazingly kool, with
    great graphics. Thanks for putting it up in this topic! It brought a big smile to my face!

    August 21, 2014
  11. juan #

    These are super cool.

    September 23, 2014

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