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Dangerous Youth (1958)

 

By Bob Pakes
 
 

01These Dangerous Years was released in september of 1957 in Great Britain. It starred Frankie Vaughan and George Baker. On the British and Australian movieposters Frankie (“Frankie!”) Vaughan received major topbilling since he was the main attraction in those days.
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When Warner Bros. released the movie in the USA in 1958, they took a drastic different approach in presenting the movie.
The title was changed to Dangerous Youth, but the posterart underwent an even bigger change. The powers in charge at Warner must have thought it wise to make use of what was happening to the most famous entertainer at that time: Elvis Prelsey was about to become a soldier.
Frankie’s name was gone, and the screaming headlines on the posters now read:
“ROCK ‘N’ ROLL KING DRAFTED!” and “What Happens When The Army Gets Its Hands On The King Of Rock ‘n’ Roll!”.
 

Dangerous Youth - USA 1-sheet Dangerous Youth - USA 3-sheet insert

 
 
Next to that, they also ‘borrowed’ the colors from the artwork of Elvis’ farewell movie. And since the month of release for King Creole was july, the clever PR-men at Warners released Dangerous Youth just a few weeks prior to that.
 

King Creole - USA 1-sheet King Creole - USA lobby card 6

 
 
100 argentina To the right the original movieposter from Argentina. It resembles the US 1-sheet to a tee, however there is no mention of any king being drafted into any army.

Imitation: the sincerest form of flattery?

One Comment Post a comment
  1. “The Hottest Trouble-Maker The Army Ever Tried To Tame!”…?
    Nah! That honory title surely goes to the great Sgt. Bilko!
    And what’s this with Aussie poster art?! Whatever the subject of
    the films, they all drown in Orange & Lemmon juice colors!?
    Oh horror!…
    Rare find, Bob. Never heard of this title before.
    Would make a perfect spot on the BBC’s Saturday morning
    forgotten film-classics!

    April 7, 2013

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